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Light minimal

Since the beginning

A short history, told in dates

No round numbers, no awards. Just what changed and when.

  1. 2018

    One room in Alger Centre

    Two of us, a rented room and three clients who took the risk of being first.

  2. 2020

    The first online shop

    A hardware supplier asked to sell online during the closures. We learned payments, delivery slips and stock the hard way.

  3. 2022

    Arabic from the first line

    We rebuilt our whole way of working so a site mirrors properly instead of being translated at the end.

  4. 2024

    A second room, a second designer

    The studio grew by one desk and kept the rule: one project at a time, start to finish.

Dark glow

Since the beginning

A short history, told in dates

No round numbers, no awards. Just what changed and when.

  1. 2018

    One room in Alger Centre

    Two of us, a rented room and three clients who took the risk of being first.

  2. 2020

    The first online shop

    A hardware supplier asked to sell online during the closures. We learned payments, delivery slips and stock the hard way.

  3. 2022

    Arabic from the first line

    We rebuilt our whole way of working so a site mirrors properly instead of being translated at the end.

  4. 2024

    A second room, a second designer

    The studio grew by one desk and kept the rule: one project at a time, start to finish.

Warm paper

Since the beginning

A short history, told in dates

No round numbers, no awards. Just what changed and when.

  1. 2018

    One room in Alger Centre

    Two of us, a rented room and three clients who took the risk of being first.

  2. 2020

    The first online shop

    A hardware supplier asked to sell online during the closures. We learned payments, delivery slips and stock the hard way.

  3. 2022

    Arabic from the first line

    We rebuilt our whole way of working so a site mirrors properly instead of being translated at the end.

  4. 2024

    A second room, a second designer

    The studio grew by one desk and kept the rule: one project at a time, start to finish.

Bold print

Since the beginning

A short history, told in dates

No round numbers, no awards. Just what changed and when.

  1. 2018

    One room in Alger Centre

    Two of us, a rented room and three clients who took the risk of being first.

  2. 2020

    The first online shop

    A hardware supplier asked to sell online during the closures. We learned payments, delivery slips and stock the hard way.

  3. 2022

    Arabic from the first line

    We rebuilt our whole way of working so a site mirrors properly instead of being translated at the end.

  4. 2024

    A second room, a second designer

    The studio grew by one desk and kept the rule: one project at a time, start to finish.